We were extremely grateful to our friends at the Arkwright Society for their help in putting together a wide ranging business experience for 12 of our students. The society runs Cromford Mills and other venues which are Unesco World Heritage sites.
Chief Executive, Eilis Scott and Director of Commercial, Simon Wallwork gave us plenty of their time. Eilis gave a presentation on the strategy of society – how they increase visitor numbers and improve visitor experiences. This included an understanding of the different funding streams that the society works hard to increase. Simon gave students insights about his own career background which included high level management at The Body Shop and Laura Ashley before running his own successful business. He then talked about the operational side of the society and the practical challenges of staffing the business and improving its retailing and on-site offers.
Students then had a tour to get a great sense of how the site is brought to life for visitors so that they witness the birthplace of the industrial revolution and the global impact it went on to have.
Eilis and Simon then set the group two challenges. One group had to look at improving customer experience in the museum section, including reviewing proposals made by a management consultancy with the plans and options for new interactive displays. The other group was taken round the retail section and reviewed new plans for an overhaul. Over the next couple of days at school, students worked on their responses and sent them back for review.
Before going out to Cromford, we had a day of being ‘accountants’ and marketing analysts, where we examined the society’s accounts to see what we could learn from them, and reviewed their website to understand the values, marketing messages and strategies the society seemed to be employing. We really appreciated the time and effort they had put into our experience, where they certainly went above and beyond.
Alumni viewpoint
Having looked at a local employer with Arkwright, we then went on to have a zoom session with a former student who is on a degree apprenticeship with Fujitsu and the University of Manchester. This gave us insights into life with a multi-national tech company and what a day, week and month might look like for a degree apprentice. Andrew gave a sense of how Fujitsu would work with major clients to help deliver IT projects and what accommodation and socialising is like when you also have a 9-5pm job.
Having such great support from so many Highfields alumni really transformed the work experience week for us, and we are really grateful to them.